The Inspired Business Podcast
The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.
Episodes
54 episodes
53 | Do Facebook Ads Really Work?
Thinking about running ads on Facebook and Instagram? Social media ads are still a great strategy for growing your audience and your income, but only when they’re done well. Do you know what it takes to conduct a successful ad campaign? In this...
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13:10
51 | When to Use a Freebie and When to Go Direct to Sale
Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one t...
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14:36
51 | Memberships - Pros, Cons, and What It's REALLY Like to Run One
Thinking about running an online coaching membership? They can be a great source of recurring income as well as a rewarding experience for you and your members alike. But memberships can also be a pain in the butt for creators who don’t like to...
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14:55
50 | How Low-Ticket Offers Can Multiply Your Income
Which is better: low-ticket or high-ticket? That’s a big debate in the online business world. Lots of sellers are pushing high-ticket offers these days because higher-priced programs earn money faster. But did you know the majority of your audi...
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18:55
49 | How to Find Great Marketing Partners (Partner Marketing Series Part 3)
Partner marketing is one of the most effective methods of growing a business. Today we’re wrapping up a three-part series on this topic by talking about the interpersonal aspects of partner marketing. How should you go about connecting with par...
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21:30
48 | Seven Partner Activities You Can Do to Grow Your Email List and Your Sales (Partner Marketing Series Part 2)
Last week I explained why partner marketing is one of the most effective and cost-efficient methods of growing your business. Today we’re diving into seven specific activities you can engage in with a partner in order to bless their audience, b...
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13:12
47 | What Is Partner Marketing and How Does It Work? (Partner Marketing Series Part 1)
Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in bo...
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12:49
46 | My Top 3 Recommended Digital Marketing Strategies for 2024
Is this the year you’ll finally crush your online business goals? It can be… if you know how to promote your content consistently and powerfully. In this episode I’m unveiling my top three favorite marketing strategies for selling digital produ...
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16:52
45 | Should You Wait for Inspiration Before You Create?
Don’t you love it when a message practically writes itself? It’s that moment when God suddenly downloads some brilliant piece of content into your brain, and you get to receive it, record it, and share it with the world… all for His glory. ...
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14:56
43 | What Does It Mean to Persevere in Online Business? (i.e., How to Fund Your Calling) with special guest Heidi Maranell
There’s a point in every online business where you can choose to persevere or quit. But what does it really mean to persevere? You might be surprised to learn perseverance in business does NOT necessarily mean doubling down, putting in more hou...
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46:41
44 | What Can Christian Life Coaching Do For You? with special guest Ginger Myers
Do you ever feel stuck? Ever dream about a goal but can’t figure out how to achieve it? If you’ve got voices in your head saying you’ll never reach that goal because you’re not smart enough, or you don’t have enough time or money or talent… Wou...
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29:40
42 | Wealth in the Hands of Godly People with special guest Alyssa Omdal
Why should more Christian business owners pursue financial gain? The money itself is not the reward, but rather what we can do with that money to further God’s kingdom. What would the world look like if more godly people had wealth to share?
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39:04
41 | How and Why You Should Pray for Your Business with special guest Alana Terry
What role does prayer play in your business? As Christians, prayer is the most powerful tool we have at our disposal, and it’s not limited to your “non-work” life. Just as God is sovereign over every aspect of your character, activities, and re...
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44:40
40 | When Is It Time to Hire a Virtual Assistant? with special guest Amanda Rush Holmes
Got too much work on your plate? As online business owners, we wear a lot of hats. Product creation, marketing, customer service, social media, podcast editing, bookkeeping, the list of to-do’s is endless—but our skill sets are not. Mos...
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33:39
39 | Three Pieces of Common Advice You Should Never Follow as a Christian Business Owner
Has anybody ever told you to believe in yourself? Or to follow your heart? On the surface these words appear to be encouraging, but dig into the Bible and you’ll find that “encouragement” is actually bad advice.As Christian communicator...
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15:54
38 | When Is It Time to Hire a Business Coach? (a.k.a. Are You a Course Collector?)
What's the deal with all these online business coaching programs? What does a coach do? How can a coach help you grow your audience, your influence, and your sales? How can you tell if and when it's time to hire a business coach?In this...
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Episode 38
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16:57
37 | How to Slow Down for the Summer Without Breaking Your Business
Are you afraid your business will tank if you take a little time off? Truth is, as mompreneurs, we don’t necessarily have a choice about how we spend our time in the summer. With the kids home from school, many of us have increased family respo...
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12:45
36 | You Are the Boss of Your Email List
Are you trying desperately to grow your email list and gain more subscribers? Do you fret over every single unsubscriber and nasty reply? Do you worry about how much you should or shouldn’t email your list? What are you willing to sacrifice in ...
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14:51
35 | Mother’s Day Special: Let’s Talk About the Integrated Life with My FOCUS Retreat Co-hosts and Mastermind Friends
What does it look like to live an integrated, healthy mompreneur life? Is it possible to pursue your passions and serve other women while also being fully present for your family? In this special Mother’s Day episode of The Inspired Business Po...
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49:10
34 | Conversion Rates: What Should You Aim for When Selling Digital Products Online?
Conversion rate, click-through-rate, open rate… lions and tigers and bears, oh my! What’s the deal with all these digital marketing stats? What’s considered good or bad, and what’s the right benchmark for you and your business? In this episode,...
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20:26
33 | Market Research 101: How to Create the Digital Product Your Audience Actually Wants
How can you know if your digital product is going to sell? Several factors can help determine ahead of time whether your sales funnel leads to conversions… or crickets. And it’s all dependent on one critical best practice: market research. Have...
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18:37
32 | What Separates Good from Great as a Content Creator or Coach
Did you know? There’s a difference between a good content creator (or “contentpreneur” as I like to call us) and a great one. Lots of people can write or speak or host a podcast and share their thoughts and products with the marketplace. But no...
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Episode 32
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17:38
31 | How to Set Boundaries for the Work-From-Home-aholic
Confession: I work a lot. I love what I do, so I tend to want to do it all the time. Which might be an admirable quality if only I didn’t have an entire spectrum of other responsibilities that are equal to and often MORE important than work.
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15:13
30 | How to Stay Motivated to Make Progress in Your Online Business
Do you struggle to find the motivation to get work done as an online entrepreneur? How can you stay motivated to make progress in your content-based business, especially when there’s no boss breathing down your neck telling you what to do or wh...
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19:16
29 | How to Use AI in Digital Product Marketing
What’s the big deal with Chat GPT? AI wordsmith technology has caused quite a buzz among digital marketing experts and online business owners recently, and for good reason. It can make our jobs easier… or replace us altogether. Should we fear G...
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16:07