47 | What Is Partner Marketing and How Does It Work? (Partner Marketing Series Part 1) Artwork

The Inspired Business Podcast

The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.

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The Inspired Business Podcast

47 | What Is Partner Marketing and How Does It Work? (Partner Marketing Series Part 1)

January 15, 2024 • Becky Kopitzke

Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms). Sign me up, amen?

But how does partner marketing work, exactly? What will it look like inside your own business? And why in the world would anybody want to partner with you in the first place? All these questions and more are waiting to be answered inside today’s episode of The Inspired Business Podcast. Click play and let’s be encouraged together!

Highlights:

How I can work when my kids are in school and take a break when they’re not (a.k.a the beauty of running your own schedule)
The definition of partner marketing and its many buzz-word synonyms
Three reasons why partner marketing is my fav
What’s in it for the partner?
How much should you pay an affiliate?
Go for the Triple Victory

Resources mentioned in this episode:
Last week’s episode: My Top 3 Favorite Marketing Strategies for 2024

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