51 | Memberships - Pros, Cons, and What It's REALLY Like to Run One Artwork

The Inspired Business Podcast

The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.

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The Inspired Business Podcast

51 | Memberships - Pros, Cons, and What It's REALLY Like to Run One

February 12, 2024 • Becky Kopitzke

Thinking about running an online coaching membership? They can be a great source of recurring income as well as a rewarding experience for you and your members alike. But memberships can also be a pain in the butt for creators who don’t like to churn out content or deal with turnover on a regular basis. In this episode of The Inspired Business Podcast, you’ll get some insight on what makes a membership successful, why people leave, what you can and can’t do to retain customers, and why sometimes the best thing you can do is let a member go.

Highlights:

What memberships have in common with prom dress shopping
Pros of running a membership: changing lives and getting paid
Cons of running a membership: burnout for you and the buyer
What causes members to leave a paid community
When losing members is a reflection on you and when it’s not
How continual market research can help you keep your members happy
Don’t give in to the bells and whistles; serve within your parameters
Trust your funnel

Resources mentioned in this episode:

Crowdcast
For details on our own membership, The Funnel Club, click HERE.

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