The Inspired Business Podcast
The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.
The Inspired Business Podcast
55 | The Real Reason People Will Buy From You
As entrepreneurs and content creators, we spend a lot of time talking about things like marketing, positioning, growing an audience, and making sales. And all of that matters! But there's a foundational element that comes before any of that—and it has to do with who you are, not just what you're selling.
Highlights:
- People don't just buy a product or service; they buy from the person behind it. Your authenticity and personality matter just as much as your offers.
- It's okay to repel people who aren't a good fit for your brand. By being your true self, you'll attract the customers who are perfectly aligned with you.
- Avoid a scarcity mindset! There are plenty of customers out there for everyone. Focus on serving your ideal customers, not trying to be everything to everyone.
- Share your story, not just promotions. Give people a glimpse into your life beyond just business. This helps them connect with you on a deeper level.
Resources mentioned in this episode:
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