The Inspired Business Podcast
The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.
The Inspired Business Podcast
49 | How to Find Great Marketing Partners (Partner Marketing Series Part 3)
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Becky Kopitzke
Partner marketing is one of the most effective methods of growing a business. Today we’re wrapping up a three-part series on this topic by talking about the interpersonal aspects of partner marketing. How should you go about connecting with partners? How can you find them in the first place? And what makes a really great partner (as opposed to someone who might be a fabulous person but the wrong fit for your business)? Let’s answer all those questions and more in today’s episode of The Inspired Business Podcast.
Highlights:
- The one thing you can’t avoid about partner marketing
- Same audience, different product
- Who are your biggest fans?
- How engaged is your partner’s audience?
- Partner marketing is not social climbing
- Working with friends, colleagues, idols, and long-shots
- Go where the partners dwell
- How to ask potential partners to work with you
Resources mentioned in this episode:
- The Funnel Club
- Podchaser
- ConvertKit Creator Network
- Episode 47: What Is Partner Marketing and How Does It Work?
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