The Inspired Business Podcast

55 | The Real Reason People Will Buy From You

As entrepreneurs and content creators, we spend a lot of time talking about things like marketing, positioning, growing an audience, and making sales. And all of that matters! But there's a foundational element that comes before any of thatand it has to do with who you are, not just what you're selling.

Highlights:

  • People don't just buy a product or service; they buy from the person behind it. Your authenticity and personality matter just as much as your offers.
  • It's okay to repel people who aren't a good fit for your brand. By being your true self, you'll attract the customers who are perfectly aligned with you.
  • Avoid a scarcity mindset! There are plenty of customers out there for everyone. Focus on serving your ideal customers, not trying to be everything to everyone.
  • Share your story, not just promotions. Give people a glimpse into your life beyond just business. This helps them connect with you on a deeper level.

Resources mentioned in this episode:
Follow me on Instagram @beckykopitzke (thank you!!)

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious