52 | When to Use a Freebie and When to Go Direct to Sale Artwork

The Inspired Business Podcast

The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.

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The Inspired Business Podcast

52 | When to Use a Freebie and When to Go Direct to Sale

March 11, 2024 • Becky Kopitzke

Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you’ll learn when you should use a freebie and when you shouldn’t—and why. Plus we’ll touch on what makes a freebie valuable (for you as well as for the customer) and why giving stuff away for free is still not my favorite strategy in most situations.

Highlights:

One thing that makes me different from other digital marketing coaches
When to use a freebie vs. direct to sale depends on two factors: price and marketing strategy
In general, low-ticket can skip the freebie and go direct to sale UNLESS you’re using partner marketing. And high-ticket needs a warm-up offer… which may or may not be a freebie.
Low-ticket through ads = direct to sale
Low-ticket through email marketing = direct to sale for your own subscribers
Low-ticket through partner marketing = lead magnet
Lead magnet rules for partner marketing
High-ticket = offering a warm-up / buffer experience is wise

Resources mentioned in this episode:

Episode 6 - Why Freebies Are Hurting Your Email List, and How to Attract Subscribers Who Will Actually Buy From You

Podcast series on email marketing

Episode 16 - How to get new email subscribers
Episode 17 - How to communicate with your email subscribers
Episode 18 - How to turn email subscribers into paying customers

Podcast series on partner marketing

Episode 47 - What is partner marketing and how does it work?
Episode 48 - Seven partner activities to grow your email list and your sales
Episode 49 - How to find great marketing partners

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