27 | Refunds and Money-Back Guarantees: Should You Offer Them for Digital Products?

Should you offer refunds for digital products? What are the advantages and disadvantages of a generous return policy, and when is it appropriate to offer one (or not)? If you’re selling downloadable products, online courses or memberships, live training events, or coaching programs, money-back guarantees and refunds are a factor you’ll need to consider as a part of your overall business plan.

In this episode of The Inspired Business Podcast, we’re dissecting the reasons why it can benefit your business to provide refunds and guarantees, as well as the reasons why you might want to consider saying no to refunds. The good news is, there’s no right or wrong answer. The choice is yours. This episode will help you make an informed decision about whether or not to guarantee your digital products or services with a refund policy.

Highlights:

• Refunds for digital products are a preference, not a rule
• Three common arguments against offering refunds for digital products
• Three reasons refunds can benefit your business
• How money-back guarantees and refunds are tied to your integrity
• Tips for crafting an effective refund policy
• Two situations in which The Inspired Business does not offer refunds

Resources mentioned in this episode:
Build Your Skills Workshop Series
Inspire Summit
Worship Music Academy

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