The Inspired Business Podcast
The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.
The Inspired Business Podcast
18 | How to Turn Your Email Subscribers Into Paying Customers (Email Marketing Series Part 3)
Email marketing is critical to succeeding in online sales. Yet having a huge email list will do nothing to grow your business if you don’t know how to turn those email subscribers into buyers. In this episode of The Inspired Business Podcast, we’re wrapping up a three-part series on email marketing by exploring how to get your subscribers to take interest in your products and convert to paying customers. This episode includes my insider’s secret to gaining customers on autopilot through email marketing.
Highlights:
- Why your top focus for email marketing should never be strategy or sales, but something much more valuable
- Creating an automated welcome sequence, and how your welcome content will depend on how a subscriber entered your list
- Two directions you can go after the initial welcome sequence
- Advanced email marketing strategy: the extended nurture series
Resources mentioned in this episode:
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious