Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you’ll learn when you should use a freebie and when you shouldn’t—and why. Plus we’ll touch on what makes a freebie valuable (for you as well as for the customer) and why giving stuff away for free is still not my favorite strategy in most situations.
Highlights:
Resources mentioned in this episode:
Podcast series on email marketing
Podcast series on partner marketing
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you’ll learn when you should use a freebie and when you shouldn’t—and why. Plus we’ll touch on what makes a freebie valuable (for you as well as for the customer) and why giving stuff away for free is still not my favorite strategy in most situations.
Highlights:
Resources mentioned in this episode:
Podcast series on email marketing
Podcast series on partner marketing
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious