The Inspired Business Podcast

36 | You Are the Boss of Your Email List

May 15, 2023
The Inspired Business Podcast
36 | You Are the Boss of Your Email List
Show Notes

Are you trying desperately to grow your email list and gain more subscribers? Do you fret over every single unsubscriber and nasty reply? Do you worry about how much you should or shouldn’t email your list? What are you willing to sacrifice in order to make your subscribers happy?

If these questions take up any tiny bit of space in your head, it’s time to flip the script on your attitude toward email marketing. Your subscribers don’t own you, they shouldn’t dictate your business decisions, and not everybody deserves a spot on your email list. It’s better to have a small list of strong leads and supporters than a large list tainted with trolls.

In this episode of The Inspired Business Podcast, we’re getting real about how you ought to view your subscriber list. You are the boss, not the employee. So here’s permission to start acting like it.


  • It’s time to start looking at your email list differently
  • You are not desperate for email subscribers… you invite them to your party but you can uninvite them just as well
  • Social media, SEO, partner marketing and ads should be designed to add subscribers to your email list because email is the one asset you own and can control
  • Your email list is not a one-way relationship; it’s reciprocal
  • Boundaries for becoming the boss of your email list:
    • Mean-spirited people get kicked out
    • Limit responses when subscribers ask for free advice
    • Determine a subscriber’s status based on their activity (i.e., not everyone is the right fit for your party)
  • Do not fret over unsubscribes! They are doing you a favor.

Resources mentioned in this episode:
My favorite email platforms: ConvertKit and Kajabi 

Are you a digital marketing genius? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious