Conversion rate, click-through-rate, open rate… lions and tigers and bears, oh my! What’s the deal with all these digital marketing stats? What’s considered good or bad, and what’s the right benchmark for you and your business? In this episode, we’re talking about the metrics you need to know and how to analyze the data so that you can optimize your digital sales funnel for the best possible results. In plain English, that means know what’s working and what’s not, so you can sell more products and change more lives with your content.
Resources mentioned in this episode:
Workshop: The Truth About Webinars
The Inspired Business Guide Bundle
Episode 15: Does a Digital Sales Funnel Really Work on Autopilot?
Watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious