26 | Podcast Marketing: How to Maximize the Power of Your Podcast to Grow Your Business and Your Income Artwork

The Inspired Business Podcast

The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.

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The Inspired Business Podcast

26 | Podcast Marketing: How to Maximize the Power of Your Podcast to Grow Your Business and Your Income

March 06, 2023

Your podcast isn’t just for sharing content. It’s a powerful marketing tool. If you’re not utilizing your podcast as a means of growing your business, then you’re missing out on a gold mine of income opportunities. In this episode of The Inspired Business Podcast, you’ll discover how to position your podcast at the top of your funnel, so you can gain more subscribers and more buyers while you bless listeners with your message. You’ll get an inside peek into how I use this podcast to draw in customers through a targeted Pinterest strategy, among other tips. It’s time to start making money from your podcast… without incorporating ads or compromising your content. This is an episode you won’t want to miss!

Highlights:

Your podcast is not just a means of sharing content with the world. It is also a means of generating income. It is a marketing tool.
Your podcast helps establish your expertise. So make sure it focuses on your niche, whether topically, demographically, or ideologically.
Your podcast should help increase your subscriber list and, as a result, your buyer list. In other words, your podcast acts as the top of your funnel.
How to maximize traffic through guest interviews
Why you should include a call to action in every episode
How to share your podcast through blog posts
Don’t be shy about mentioning your products and services on your podcast

Resources mentioned in this episode:
Join our live masterclass on March 9 at 11 am (replay will be available): The Truth About Webinars—How to Create a Marketing Webinar That Actually Works

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Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious