26 | Podcast Marketing: How to Maximize the Power of Your Podcast to Grow Your Business and Your Income

Your podcast isn’t just for sharing content. It’s a powerful marketing tool. If you’re not utilizing your podcast as a means of growing your business, then you’re missing out on a gold mine of income opportunities. In this episode of The Inspired Business Podcast, you’ll discover how to position your podcast at the top of your funnel, so you can gain more subscribers and more buyers while you bless listeners with your message. You’ll get an inside peek into how I use this podcast to draw in customers through a targeted Pinterest strategy, among other tips. It’s time to start making money from your podcast… without incorporating ads or compromising your content. This is an episode you won’t want to miss!

Highlights:

• Your podcast is not just a means of sharing content with the world. It is also a means of generating income. It is a marketing tool.
• Your podcast helps establish your expertise. So make sure it focuses on your niche, whether topically, demographically, or ideologically.
• Your podcast should help increase your subscriber list and, as a result, your buyer list. In other words, your podcast acts as the top of your funnel.
• How to maximize traffic through guest interviews
• Why you should include a call to action in every episode
• How to share your podcast through blog posts
• Don’t be shy about mentioning your products and services on your podcast

Resources mentioned in this episode:
Join our live masterclass on March 9 at 11 am (replay will be available): The Truth About Webinars—How to Create a Marketing Webinar That Actually Works

Watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious