16 | How to Get New Email Subscribers (Email Marketing Series Part 1) Artwork

The Inspired Business Podcast

The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.

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The Inspired Business Podcast

16 | How to Get New Email Subscribers (Email Marketing Series Part 1)

December 26, 2022

Your email list is the most powerful marketing tool in your online business toolbox. Today we’re kicking off a three-part series on email marketing, starting with how to get more people onto your email list in the first place. What are the most effective ways to grow your email list? Why does it matter how big your email list is, anyway? And are free lead magnets really the best way to grow a list? (Hint: not always. In fact, lead magnets can be the WORST way to grow your email list, if you choose the wrong freebie.) Get the scoop in today’s episode, the first of our three-part series!

Highlights:

The goal of growing your email list is to stop marketing outside of email
How I really feel about lead magnets (and why freebies are hurting your business)
An alternative to free lead magnets: a low-ticket sales page
An obligatory mention of GDPR
My top four favorite methods for growing your email list:
- Lead magnet swap
- Publicity
- Online summits
- Ads… if you dare
Is organic Pinterest the next big thing in email list growth for online content sellers?

Resources mentioned in this episode:

Episode 6: Why Freebies Are Hurting Your Email List, and How to Attract Subscribers Who Will Actually Buy From You

GDPR

Inspire Summit

My favorite resource for Facebook and Instagram ads training: Brilliant Business Moms Facebook Ads Intensive

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