The Inspired Business Podcast

8 | How to Choose Which Digital Product to Sell Online (for Content Creators Who Have Lots of Ideas and Don't Know Where to Focus)

October 31, 2022
The Inspired Business Podcast
8 | How to Choose Which Digital Product to Sell Online (for Content Creators Who Have Lots of Ideas and Don't Know Where to Focus)
Show Notes

Got too many product ideas and don’t know which to choose? You’re not alone. Many content creators struggle to focus on one product or service for their online business because there’s so much they could do and want to do.

This leads to either paralysis (doing nothing) or dabbling (doing too many things, and none of them completely). Neither of those scenarios leads to customers’ lives being transformed (nor money in your pocket).

In this episode we’ll explore how to choose one digital product or service to focus on first and fully, in order to serve your customers to the best of your ability AND earn recurring income from your efforts.

Highlights:

  • What a potluck has to do with digital product sales funnels
  • Every product is based on two key decisions: 
    (1) What will your product DO
    (2) What will your product BE

What will your product DO

  • What is your customer’s real problem?
  • How can you solve that problem with your expertise?
    --What do your customers go to you for?
    --How does your ministry/business help them?
    --What knowledge or skills do you offer them?

What will your product BE

  • What are your strengths?
  • How does your audience consume information?
  • Once you sell your offer, be open to tweaking it based on feedback and experience

Resources mentioned in this episode:
Black Bean and Corn Salsa
Becky’s favorite chocolate chip cookie recipe

Episode 7: Why It's Important to Know Your Audience If You Hope to Serve Them Well and Earn Money

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