7 | Why It's Important to Know Your Audience If You Hope to Serve Them Well and Earn Money Artwork

The Inspired Business Podcast

The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.

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The Inspired Business Podcast

7 | Why It's Important to Know Your Audience If You Hope to Serve Them Well and Earn Money

October 24, 2022 • Becky Kopitzke

What’s the best way to sell a digital product online? Create what your audience is asking for. In this episode we’ll talk about the importance of knowing who you’re selling to and why, so that your online business can rake in sales and happy customers. It starts with asking your audience questions. I’ll tell you what to ask and how!

Highlights:

Beware the movie theater, people
What happens when you target your product to the wrong audience
When it’s time to build a different audience
How to communicate with different segments of buyers
Market research is the key to understanding what to sell

“When you know who you’re speaking to, who you’re creating for, and what they’re really dealing with in their own words, then you can create content and products that solve their actual problem. Not just one you imagined they might have.” – Becky Kopitzke

Resources mentioned in this episode:
Becky's devotional/lifestyle blog and books: beckykopitzke.com

Becky's guest appearances on Focus on the Family Daily Broadcast:

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