The Inspired Business Podcast

7 | Why It's Important to Know Your Audience If You Hope to Serve Them Well and Earn Money

October 24, 2022 Becky Kopitzke
The Inspired Business Podcast
7 | Why It's Important to Know Your Audience If You Hope to Serve Them Well and Earn Money
Show Notes

What’s the best way to sell a digital product online? Create what your audience is asking for. In this episode we’ll talk about the importance of knowing who you’re selling to and why, so that your online business can rake in sales and happy customers. It starts with asking your audience questions. I’ll tell you what to ask and how!

Highlights:

  • Beware the movie theater, people
  • What happens when you target your product to the wrong audience
  • When it’s time to build a different audience
  • How to communicate with different segments of buyers
  • Market research is the key to understanding what to sell

“When you know who you’re speaking to, who you’re creating for, and what they’re really dealing with in their own words, then you can create content and products that solve their actual problem. Not just one you imagined they might have.” – Becky Kopitzke

Resources mentioned in this episode:
Becky's devotional/lifestyle blog and books: beckykopitzke.com 

Becky's guest appearances on Focus on the Family Daily Broadcast:

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